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What inspires customer innovation?

To survive in today’s markets, companies need to combine extreme customer centricity with innovative power. Those not ready to develop solutions form a customer’s point of view, are ready for disruption. Customer innovation presents a...

Catalogue: Congress 2014: What Inspires?
Author: Marion Debruyne
June 15, 2014
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Citation

Debruyne, M. (2014a, June 15). What inspires customer innovation?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/what-inspires-customer-innovation-